

With more than 7 years of finance experience, Dealer Synergy is helping dealerships close more deals and improve finance profits. We can help with all areas of F&I training including traditional and special finance as well as leasing programs.

Dealer Synergy is first and foremost a training company. Our trainers are our experts in the field of phone sales, with extensive dealership experience as BDC and Internet Directors. Our trainers are also our senior managers. We provide the most intensive and information rich special finance training available, equipping your staff with the knowledge and tools to be the best in the industry.
What to do, why to do it, and when to do it. Dealer Synergy’s industry leading processes give you the edge on your competition. Regardless of whether you’re engaged in special finance or Buy Here Pay here Dealer Synergy has processes you can use to increase your revenue. Our staff will provide all the materials you need, configure your lead management tools and train your staff. Whether you’re starting a new BDC or improving an existing one, Dealer Synergy is the number choice in the industry for Process. Dealer Synergy has special Finance versions of our award winning internet and phone sales processes. Set more appointments and sell more cars with our special finance process, rebuttals and procedures.
We recognize that the phone is perhaps the greatest weapon a coordinator or salesperson has in their arsenal. We teach our clients the science and psychology of the phone call and most importantly, how to use the phone to set appointments and get referrals. Some of the areas covered include the science of communication, using the right words, effective listening, cadence, escalation, communication and decision making, psychology, behavioral types, overcoming call reluctance, and of course phone process.
Dealer Synergy has a highly developed email process with a large library of specific email templates, each designed with a “call to action” for all stages of the engagement process, including emails designed to escalate the communication from email to phone call, to appointment, to selection and sale. Our process is also automated, so no more time is wasted sending emails, or worrying about spelling and grammar errors. We also teach the proper way to correspond with customers via email.
Our follow up process has been described as relentless. The combination of daily automated emails, phone scripts and voicemails is designed to create customer contact. Remember if you’re not contacting your customer, someone else is! We load our follow up processes into your ILM or CRM and train your staff to execute it routinely, giving your dealership a crucial advantage over your competitors.
Dealer Synergy’s industry best process gives your staff the tools they need to set more appointments. The special finance process is utilized for the first phone contact with customers and is designed to qualify the customer, identify their needs, meet and exceed their expectations and set an appointment that leads to a successful sales presentation. Dealer Synergy will train your staff to be masters of the process of setting appointments.

Special finance customers have unique expectation and objections. Dealer Synergy will provide you with a matrix of powerful rebuttals to help overcome the appointment objections you will encounter while exceeding customer expectations. Some of the areas covered include listening skills, overcoming objections – what not to do, handling objections with rebuttals, the reasons why special finance customers go online, other situational objections and how to handle them and when to TO.

With the turmoil in the banking industry, many traditional special finance customers cannot get bought. This has created great opportunities for in house financing, aka “Buy here Pay Here”. If you currently have a BHPH operation or are considering starting one, Dealer Synergy can provide our complete range of training and services tailored for this growing segment.