Dealer Synergy and Sean V. Bradley Articles and Interviews

Onsite Training

Clients who have undergone similar training as part of their Internet Sales Department start-up or restructuring have realized the following benefits: 

  • Better organization and prioritization of Internet Leads
  • Better communication with Internet Prospects
  • Increased appointments
  • A stronger appointment show ratio
  • Increased unit sales
  • Increased gross
  • Better employee retention
  • Cut advertising cost & increase ROI
  • Industry partners and business development consulting support

Days of intensive onsite training with a Dealer Synergy Certified Trainer on the 4P’s for your Internet Sales Department. Master what to do, why you should do it, and when that action should take place.  We deliver customized structured training events for Internet Sales Department and staff members to include; lead engagement and follow up process, development of effective phone skills and word tracks which are essential in building rapport, handling price questions, objections & rebuttals, setting and securing the appointment.  Developing a value package proposition and providing consumers with a superior on-line purchase experience. Dealer synergy’s dynamic multimedia rich presentations and professional reference books and training materials will give your staff the tools to learn quickly and be able to continuously train in the future.  

The Internet and the 4P’s

  • Introduction
  • Understanding the Internet Customer
  • Key Internet Statistics
  • The Internet Department
  • Structure
  • Roles

The 4 P’s an Overview
  • Products
  • People
  • Process
  • Promotions

VPP, Effective Communication and Goals

  • The Value Package Proposition
  • The Science of Communication
  • Key Internet Statistics
  • Goals and goal setting
  • Introduction to Process

Process

  • Process the 10 steps
  • Understanding the Dealer Synergy Phone Process
  • Outbound Process explained
  • Inbound process explained
  • The 5 reasons people go online
  • Expectations and rebuttals
  • Listening skills
  • Overcoming objections
  • Handling objections with rebuttals
  • Other scripts
  • Voicemail
  • The 12 days of Christmas exercise Part 1
  • Objections and rebuttals exercises
  • Role play
  • The 12 days of Christmas exercise Part 2
  • Role play
  • ILM/CRM and Dealer Synergy Process
  • “Power Hour”
  • Conclusion