What to do, why to do it, and when to do it. Dealer Synergy’s industry leading processes give you the edge on your competition. Regardless of whether you’re engaged in Internet sales, phone sales, special finance, Buy Here Pay here or service scheduling Dealer Synergy has processes you can use to increase your revenue. Our staff will provide all the materials you need, configure your lead management tools and train your staff. Whether you’re starting a new BDC or improving an existing one, Dealer Synergy is the number choice in the industry for Process.
Communication is the activity of conveying information. In any form of communication, there is always a gap between what the sender wanted to convey and what the receiver actually gathers. This precisely is the reason why people often say that they didn’t mean it “that way”. Dealer Synergy teaches you the science of communication to help break through the barriers of perception and effectively communicate with your customers. An integral part of coordinator and director training curriculums, we cover the facts, psychology, techniques and successful strategies.
Dealer Synergy provides you with the latest industry statistics and trends from ComScore, JD Power, NADA, Google, Yahoo, OEM’s, Industry Trades, as well as Wall Street and Washington. We parse the information for what is meaningful to you right now, and indentify current and future trends you need to know about to understand your customers and stay ahead of the competition.
Dealer Synergy is first and foremost a training company. Our trainers are our experts in the field of internet sales, with extensive dealership experience as BDC Directors. We provide the most intensive and information rich internet & Phone sales training available, equipping your staff with the knowledge and tools to be the best in the industry. Our training courses include internet Director Immersion, Internet Coordinator and Internet sales specialist/manager, Interdepartmental coordination and our new “Cyber Laborer” training.
Phone Process
Dealer Synergy is an accomplished trainer of the phone sales process. We recognize that the phone is perhaps the greatest weapon a coordinator or salesperson has in their arsenal. We teach our clients the science and psychology of the phone call and most importantly, how to use the phone to set appointments and get referrals. Some of the areas covered include the science of communication, using the right words, effective listening, cadence, escalation, communication and decision making, psychology, behavioral types, overcoming call reluctance, and of course phone process.
Follow Up Process
Our follow up process has been described as relentless. The combination of daily automated emails, phone scripts and voicemails is designed to create customer contact. Remember if you’re not contacting your customer, someone else is! We load our follow up processes into your ILM or CRM and train your staff to execute it routinely, giving your dealership a crucial advantage over your competitors.
Phone Scripts
Dealer Synergy’s industry best process gives your staff the tools they need to set more appointments. The 10 step process is utilized for the first phone contact with internet customers and is designed to engage the customer, identify their needs, meet and exceed their expectations and set an appointment that leads to a successful sales presentation. Dealer Synergy will train your staff to be masters of the process of setting appointments.
Other Scripts
Dealer Synergy also provides a library of scripts for follow up after the appointment is set. These include missed appointment, appointment follow up, manager introduction, and appointment confirmation. We also provide a library of over 60 voicemail scripts to create a consistent message to your customers, then drill and train your staff how to deliver these messages effectively. Considering 85% of the time you will get a customer’s voicemail, “giving good voicemail” is critical to your success.
Expectations and rebuttals
Internet customers have uncommon expectation and objections. Dealer Synergy will provide you with a matrix of powerful rebuttals to help overcome the appointment objections you will encounter while exceeding customer expectations. Some of the areas covered include listening skills, overcoming objections – what not to do, handling objections with rebuttals, the top 5 reasons why customers go online, other situational objections and how to handle them and when to TO.
Dealer Synergy will not only help you understand the lead source providers, we will identify all of the various lead source providers, what the pros and cons of each are, and more importantly show your dealership how to use that information to work for you.
Dealer Synergy has a highly developed email process with over 30 specific email templates, each designed with a “call to action” for all stages of the engagement process, including emails designed to escalate the communication from email to phone call, to appointment, to selection and sale. Our process is also automated, so no more time is wasted sending emails, or worrying about spelling and grammar errors.
Dealer Synergy Copyright 2009 | RSS Feed | Site Map More Information