Dealer Synergy and Sean V. Bradley Articles and Interviews

Clients who have undergone similar training as part of their Internet Sales Department start-up or restructuring have realized the following benefits: 

  • Better organization and prioritization of Internet Leads
  • Better communication with Internet Prospects
  • Increased appointments
  • A stronger appointment show ratio
  • Increased unit sales
  • Increased gross
  • Better employee retention
  • Cut advertising cost & increase ROI
  • Industry partners and business development consulting support

Director Immersion Training is an intensive program based on Dealer Synergy’s proven 4P Process.  Held several times a year in Philadelphia, PA, this program is developed specifically for Internet Directors in the Automotive Industry and is designed to target all aspects of the skills and knowledge it requires to direct and manage a successful internet department.

Goals:

  • To identify and define the role of the Internet Director.
  • To deliver a comprehensive job description detailing expectations and responsibilities.
  • To give powerful examples of successful Directors following the Dealer Synergy program through dealership visits
  • To outline a strategic agenda for each Director, implementing a new daily action plan based on training for continued success in their respective departments.

Topics:

  • Success Stories
  • The Internet & Internet customer
  • Vital Statistics
  • The Internet department
  • Internet director responsibilities
  • 3 square exercise
  • The 4P’s
  • Science of communication
  • Communication and decision making
  • Overcoming call reluctance
  • Mystery Shopping and Call Monitoring
  • ILM best practices.
  • Dealer Websites-The Virtual Showroom
  • Understanding the power of Video
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Universal search
  • Video search engine optimization (VSEO)
  • Outsourced content
  • Back links.
  • Vertical Search.
  • Call Monitoring
  • Mobile Marketing
  • Blogs
  • Social networks
  • Press Releases and reputation management.
  • Newsletters
  • Process Overview
  • Best practices for training and self education
  • Competition analysis.
  • ILM/CRM best practices.
  • Organization
  • Goal Planning