Dealer Synergy and Sean V. Bradley Articles and Interviews

Business Development Center

Dealer Synergy is also a leading trainer for full business development. Our top down approach engages the entire dealership in the learning process. The focus is on bridging the common divisions between sales, service and parts to create a unified organization that encompasses all of your customers needs.

Process Implementation

What to do, why to do it, and when to do it.  Dealer Synergy’s industry leading processes give you the edge on your competition.  Regardless of whether you’re engaged in Internet sales, phone sales, special finance, Buy Here Pay here or service scheduling Dealer Synergy has processes you can use to increase your revenue. Our staff will provide all the materials you need, configure your lead management tools and train your staff.  Whether you’re starting a new BDC or improving an existing one, Dealer Synergy is the number choice in the industry for Process.


Data Mining

Did you know that 2% of the customers in your DMS will purchase a car in any given month?  It costs far less to mine your DMS for opportunities, than to generate new leads.  Plus your customers are more likely to buy than new leads.  Repeat buyers close at 60% versus 18% for a fresh up. Let Dealer Synergy help you mine this valuable gold.

Loyalty rewards programs help retain your customers and turn them into repeat customers.  These programs drive traffic to your web site and help keep your service department humming.  Turn your one time customers into valued long term patrons with rewards programs.   


Digital Marketing

Dealer Synergy can help you create or refine your Digital marketing strategy, including the following

  • Search engine optimization
  • Video search engine optimization
  • Search engine marketing
  • 3rd party lead providers
  • Websites
  • Social networking
  • Reputation management
  • Cross promotional marketing
  • branding

Email Campaigns

A key component of a successful BDC is the proper use of email campaigns.  Dealer Synergy can assist you in creating ongoing campaigns to make the most of your lead database, as well as campaigns to make the most of your customer database in your DMS.  This is a key component for any BDC, and essential to digital marketing. 


Service Scheduling

Dealer Fixed Ops contributes only 9% to the revenue of a dealership, but 40% of the profit.

Maximize this valuable asset by having service coordinators schedule appointments for your service department.  Dealer synergy has training and process for this side of the BDC too! 

Fixed Operations

Dealer Fixed Ops contributes only 9% to the revenue of a dealership, but 40% of the profit.

Maximize this valuable asset by having service coordinators schedule appointments for your service department.  Dealer synergy has training and process for this side of the BDC too!

Unsold Showroom Sales

We all know how our sales staffs are about following up with unsold showroom traffic.  The place for methodical and reliable follow is your BDC, not the sales floor.  Dealer Synergy’s processes can recapture lost opportunities and make the most of your “lost” ups, and covert them into customers.

Integrate All Other Profit Centers

Lease end conversion, and Fleet sales are most effective coupled with the resources and scale of your BDC.   Dealer Synergy can develop a custom program to integrate all of your profit centers into your BDC operations to drive sales and revenue to new heights.

CSI/SSI

Another area that can be optimized in the call center environment is CSI and SSI calls.  Take advantage of your BDC to promote customer satisfaction and your surveys.