The 4th Synergy Session coming up in a few weeks is drawing some of the top speakers in the industry. John Ferber the founder of Advertising.com, and current CEO of USO Networks will the the keynote speaker.  Also heading up training sessions will be Dale Pollak the Founder and Chairman of vAuto, Howard Polirer from AutoTrader, and Ralph Paglia from ADP Dealer Services. 

 

Additionally, Sean V. Bradley, one of the NADA's top convention speakers in New Orleans this past February, will be speaking to the attendees about incredible industry resources available for FREE to dealers to raise their visibility on the Internet.  These are the same high level executive appearing at conferences costing two or three times the registration fee of the Synergy Sessions event. So if you want valuable information to help you create more sales, improve performance, decrease employee turnover and boost the reputation of your dealership then register now for the upcoming Synergy Sessions Event in Atlanta on October 5th and 6th.  

 

Since this has been a challenging year for our industry, TK Carsites and each of our other Sponsors of the Synergy Sessions have all agreed to cover the cost  for 5 Dealer Owners/Managers/Employees to attend our two day training session (does not include the FranklinCovey Training Day).  Five Complimentary Passes from our  9 Sponsors means we have 45 dealers who can attend for FREE.  Again the sponsors will be paying for you to attend. This will be limited to the next 45 qualified dealer personnel.  This is not for vendors or affiliated companies. When you register use Discount Code: sscomp.  Remember our standard price is $420 per person.

As we fast approach the 4th Annual Synergy Sessions Event and Trade Show, 10 Top Tier companies have signed on to be a part of this event. vAuto, Royal Administration, Cars Direct, FranklinCovey, CarFolks, TKCarsites, Kelley Blue Book, OneCommand, AutoTrader and VinSolutions will be present sharing new information that dealers will find incredibly valuabe. See the full list of sponor information here.  Again we want to thank all of our sponsors for participating in the FREE Registration process for dealers. (see details above)

Most people don’t. Let’s face it… the old adage about a customer telling 3 people when they have good service but 20 people when they have poor service is even more true in this competitive market and down economy. And then throw the dynamism of the internet into the mix and the numbers instantly increase exponentially. Across the board, businesses spend exorbitant amounts of money on various advertising mediums, multiple marketing messages and spectacular corporate branding programs to gain name recognition and, ultimately, consumer interest and loyalty. However, it is a shameful waste when those efforts fail due to poor reputation management.

In Part 1 last month I discussed the importance of knowing your web stats key metrics. Here’s WHY knowing your numbers is the first step to uncover the truth of a claim to fame?  An “unnamed website vendor” makes a “Big Number claim” about his products' SEO prowess?  Here is what was stated: “Mr. XYZ Dealer started using our services in July of 2007 (roughly 2 years) and has received over 1.5 million +hits to his site with a $0.00 a month advertising budget.” Here’s HOW knowing your number’s can bring to light the truth of the claim about his claim?  See if you agree with my reply below, if not email me.

AutoSuccess Magazine, the number one automotive trade publication specializing in highlighting successful people, industry technology, and leadership information to improve auto retail sales performance at dealerships, is featuring Karina Bradley, the Vice President of Dealer Synergy on the cover of their September issue and highlighting her amazing career and achievements in this business. This feature will reach a broad audience as AutoSuccess reaches over 100,000 readers on a monthly basis. Since women are a major purchasing force, influencing directly or indirectly 85% of the vehicles purchased in this country, AutoSuccess Publisher Susan Givens wanted to highlight one of the women recognized for her achievements in sales training and consulting.