You judge yourself on your thoughts but others judge you by your actions. The masterful salesperson is ultimately judged by his or her sales performance and that result is determined by the inner drive in you. Developing the proper habits of a Masterful Salesperson will lead you on the path to sales success.  We'll share some of the traits critical for achieving your goals.

While there is no app for buying a car from a local dealer (yet), more and more car shoppers are turning to their cell phones to begin their search for a vehicle. Could you use an increase in web traffic? Sure, who couldn’t! It may surprise you to know that businesses that have added a mobile website have increased the overall traffic to their website by an average13%! That’s an astounding increase for such a simple addition to an internet solution. And that number is sure to rise even higher with the growing addiction of mobile phone usage by the average American consumer. (They didn’t nickname it “crackberry” for nothing.)

Jim Ziegler knows more about auto sales, desking deals and finance at a level that most of us can only dream about attaining. He has been helping thousands of dealers improve performance, take care of customers and maximize profits for many years now. His Dealer Advocate column appears in Dealer magazine each month and he has a reputation for “telling it like he sees it.”

 

Sean V. Bradley and his Dealer Synergy team have made a major impact on auto retailing and helping dealerships leverage the “new age” technology to build powerful, efficient Internet and BDC Departments to take online marketing to a whole new level. His 3 and 5 day Internet Director Immersion programs have set a new standard for comprehensive training and certification in the Internet arena.

How many people do you know that won’t buy a lottery ticket until the jackpot reaches a certain amount? I’ll bet we all know people like that, or it may apply to us, too. Many dealers are like that when it comes to adopting new trends and technologies. I’ve been in the retail car business for over 14 years. I worked for dealers that scoffed at the notion of a website some even threatened representatives of websites companies. Today, almost every dealership has a website. I recently read a report that Facebook is now adding 500,000 NEW users every DAY! How long are you going to wait before you "buy a ticket to the game?"

We don't think about how Facebook, MySpace or Twitter can get a dealership into trouble. I recently got a call from a frantic dealer. I asked the dealer, who’s one of my clients, what was the problem. He proceeded to tell me about a phone call he received from a disgruntled prospect. So far, this was not totally foreign to me. I have been in the car business for more than a decade now. As a manager, I have received my share of none-too-happy people calling my store. So, I probed a little deeper into why my dealer friend was so upset.  It seems this prospect "googled" the name of the salesperson and searched "MySpace" too and found some very unsettling photos of the salesperson on those sites.   With the abundance of sharing personal information, along with professional affiliations online, there will most certainly be "collisions" that will impact the reputation of the dealership.

TK Carsites, Inc. received the Automotive Search Marketing Architecture (ASMA) “Super Charged Search” Award and Brian Pasch, CEO of the Pasch Consulting Group, and the source behind the ASMA report, stated publically, “TK Carsites is the ONLY website provider that I do not look forward to competing with on SEO and Social Media.” The 2nd annual ASMA report seeks to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools.