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Needs Assessment

The needs assessment Dealer Synergy executes is a process to determine priorities, make organizational level recommendations for improvements, or allocate resources. This process involves determining the needs, or gaps, between where your dealership envisions itself in the future and where the dealership currently is. With this data in hand, Dealer Synergy develops an action plan to address the needs (or closing the gaps) to bring the dealership closer to its desired future state.


The key phases to this process are as follows:

  • Exploration and “problem” identification
  • Data gathering and analysis
  • Utilization
  • Evaluation