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Mystery Shopping

If your dealership does not have a call monitoring system, we implement a Mystery Shopping protocol. One of our employees will call your Internet department posing as a customer looking for a particular vehicle or a specific piece of information. Each Internet Coordinator will receive TWO calls per month. After each call, our analysts will review the coordinator's performance and provide them with a grade, as well as a full report explaining areas where they excelled and areas where they have room to improve. These reports are housed inside of a private group on Automotive Internet Sales as a resource for your management team to review and implement.