Dealer Synergy and Sean V. Bradley Articles and Interviews

Reputation Management

The issue is not whether your customers complain or not, but that they do it in an environment where your dealership can be part of the conversation.  You must know what is being said about your dealership and your employees.   You want the ability to address and fix issues and then get credit for making the customer happy.  Online reputation is as or more important than your CSI, and should be treated accordingly.  Online reviews are becoming an important tool for customers, and a source of referrals similar in effectiveness to word-of-mouth advertising.  Dealer Synergy can help you with your reputation management efforts and build your brand online.   We can also show you how to maximize your positive reviews, so they will be seen by your potential customers.

Owner Loyalty

According to RL Polk, owner loyalty increases with the consumer’s age.  The OEM’s are taking advantage of the aging “baby Boomer” segment by pushing owner loyalty incentive programs.  The good news is you can do the same for your dealership!   Your existing customers are more likely to buy than new leads.  Repeat buyers close at 60% versus 18% for a fresh up.

Loyalty rewards programs help retain your customers and turn them into repeat customers.  These programs drive traffic to your web site and help keep your service department humming.  Turn your one time customers into valued long term patrons with rewards programs.  Some examples of loyalty programs can be as simple as buy3 oil changes get one free, to complete rewards programs with loyalty cards, points earned that can redeemed in sales or service, and web portals.  Dealer Synergy can design your loyalty rewards program and tie it into your value package proposition. 

Newsletters and Blogs

Newsletters and Blogs allow you to stay in front and in touch with your customers and prospects over the long term.  They allow your dealership to convert more prospects and keep your customers engaged and aware of what you’re offering.  Newsletters and blogs will drive substantial traffic to your web site.   Well designed and thought out newsletters serve all your profit centers and help drive revenue.  Dealer Synergy knows what works and we are here to help you with design, content and deployment.