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Dealer Synergy can assist in your sales forecasting by helping you accurately plan and achieve your internet sales goals monthly, quarterly and long term.

Dealer provides budget templates and can advise on how to set up your department budget, including digital marketing, advertising spend, HR , technology and telephony costs.

You cannot get organized without a plan.  We have a strategy we utilize called D.I.M.E.  It stands for Design, Implement, Manage, and Evolve.  You need to start by designing a plan.  Success favors the prepared.  You need to make every moment you are at work productive.  You need to have goals set that will keep you on task and result in opportunities to do business.  Let Dealer Synergy help you develop and meet your goals. 

Dealer Synergy can help you analyze your competition in the following areas:

• Websites - We’ll check your competitor’s websites and perform a scope.  What are their specials, the call to action, how are the phone numbers displayed, do all the links work and go to the correct pages.  On the vehicle pages do all the pictures load properly, does the color listed match the photos, is the MSRP listed, are there test drive and financing options, are the specials dated correctly, do the links work properly.  We check every page on their sites for content and functionality and compare and contrast to your own.


• Search engine optimization and search engine marketing - Perform searches on the major search engines to see where and how often your competition shows up in the results.  Check lead provider sites to see listings from your competitors, and where they show up relative to your own.


• Email and phone mystery shopping - Create an email address with Gmail or Yahoo and shop your competition.  Collect and compare their email templates and calls to action with yours.  Are they using text, graphics and video?  How often are they emailing you?  Are they sending their specials and manufacturers incentives? We collect their voicemails and see if they’re using templates, or leaving the same message over and over?


• Phone - We’ll mystery shop your competition.  Are they using a phone process?  Do salespeople take the calls or do they have coordinators?  Are they asking to set an appointment?  How long are you put on hold?  Do they use an automated menu system?  Do the phones ring directly to sales or the internet department