Data mining is the analysis of databases and the process of discovering patterns in large data sets. The goal of data minding is to extract information from a data set and transform it into an understandable structure for further use. Through Dealer Synergy and CRM data mining, we will be able to analyze the relationship between your business and your customers. This includes how many prospects you have, how many people respond to you, or show interest in one of your products, your active customers, and your former customers. With these findings, you can then create ways to market your dealership, and work with customers to ensure that you sell more cars! Let Dealer Synergy help you gain more customers, and sell more cars, more often and more profitably.