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Dealer Synergy specializes in creation of centralized internet departments and BDC’s for dealer groups.  Our managers have experience creating, running and supporting large dealer group BDC’s  Reap the economies of scale in every way possible.  A centralized department allows centralized management, staffing, training, budgeting and monitoring, and uses less manpower, infrastructure, equipment and digital marketing than distributing to the various locations.  This centralized department will require a close working relationship between Internet Department Managers and Store Managers, and some specific training for showroom sales staff.   Cooperation between the Internet Department and the Sales departments is critical to the success of internet sales and the dealerships.  We will provide the processes, training, and actions required to ensure proper handling of the appointment through the presentation. 

Dealer Synergy can analyze your competition in the following areas:

Websites

We’ll check your competitor’s websites and perform a scope.  What are their specials, the call to action, how are the phone numbers displayed, do all the links work and go to the correct pages.  On the vehicle pages do all the pictures load properly, does the color listed match the photos, is the MSRP listed, are there test drive and financing options, are the specials dated correctly, do the links work properly.  We check every page on their sites for content and functionality and compare and contrast to your own.

SEO/SEM

Perform searches on the major search engines to see where and how often your competition shows up in the results.  Check lead provider sites to see listings from your competitors, and where they show up relative to your own.

Email

Create an email address with Gmail or Yahoo and shop your competition.  Collect and compare their email templates and calls to action with yours.  Are they using text, graphics and video?  How often are they emailing you?  Are they sending their specials and manufacturers incentives? We collect their voicemails and see if they’re using templates, or leaving the same message over and over?

Phone

We’ll mystery shop your competition.  Are they using a phone process?  Do salespeople take the calls or do they have coordinators?  Are they asking to set an appointment?  How long are you put on hold?  Do they use an automated menu system?  Do the phones ring directly to sales or the internet department

Dealer Synergy can evaluate your advertising, marketing and promotional expenses for return on investment to help you put your hard earned dollars where they will do the most for you.  We can help you develop high ROI strategies to maximize your revenue.

Did you know that 2% of the customers in your DMS will purchase a car in any given month?  It costs far less to mine your DMS for opportunities, than to generate new leads.  Plus your customers are more likely to buy than new leads.  Repeat buyers close at 60% versus 18% for a fresh up. Let Dealer Synergy help you mine this valuable gold.

Loyalty rewards programs help retain your customers and turn them into repeat customers.  These programs drive traffic to your web site and help keep your service department humming.  Turn your one time customers into valued long term patrons with rewards programs.