There are seven ways to generate business and most dealerships only utilize 2 or 3 in their BDC. Dealer Synergy helps dealerships capture and cultivate customers through a plan that utilizes all of your resources rather than just a few. We help you select the right products, train the right people, develop a process and back it with the best promotions and events. Whether you have an existing BDC or are thinking of creating a new one, Dealer Synergy is your number one resource. Start with our needs analysis assessment; we’ll analyze your infrastructure, people, tools, lead management, processes, ROI, business model and strategy. After assessment have a strategy session and determine the way forward.
Infrastructure includes the facility and other furnishings that constitute the work environment. What layout will allow managers the best sight and sound lines to all Coordinators, and allow a view of the Coordinator’s screens. Stations are needed for the Director, (Assistant directors), all Coordinators and if possible some reserved for future use. The exact layout will depend on what facilities are available at your location.
Dealer Synergy can help you create a BDC from scratch. We can design the call center layout, provide recommendation for furniture and furnishings, locate vendors, and even order your equipment and services as well as negotiate on your behalf.
- Layout and material, and furnishings
- Network Topology
- Telephone System
- Vendors
- Hardware
- Software
People are every organization’s most important asset. Great employees are the result of careful hiring, training and ongoing management. Dealer Synergy offers a full spectrum of human resource solutions. We can help you define roles and responsibilities, guide you to new sources for recruiting and share the latest compensation plans with you.
Complete HR Kit
Dealer Synergy will provide you with a complete listing of role descriptions, sample advertisements, interview questions, interview techniques, hiring practices and tools.
Premium HR
Dealer Synergy also provides complete Human Resource outsourcing. We handle everything from ad placement to quarterly reviews. We focus on the people so you can focus on what you do best, servicing your prospects and customers. Dealer Synergy will place job ads, review resume submissions, phone screen prospective candidates, and then perform phone interviews with candidates. We then schedule 2nd interviews for you to meet with the candidates that we recommend for you to hire.
- Internet Sales Director
- Assistant Directors
- Cyber Laborer
- Video Production Specialist
- Coordinators
- Internet sales managers
Once your new employees are on board we can assist with managing their performance through training and coaching. We can help create a team environment, break down communication barriers and department silos. Our incentives programs are designed motivate and retain employees, saving you money and time.
Our secret is in not only teaching how and what to do but more importantly why you need to do it. Dealer Synergy’s industry leading processes give you the edge on your competition. Dealer Synergy has processes you can use to increase your revenue. Our staff will provide all the materials you need, configure your tools and train your staff. Dealer Synergy has complete process training regardless of whether you’re engaged in new, used, special finance , Buy Here Pay here and service scheduling Dealer Synergy has processes you can use to increase your revenue
Internet Sales
Internet sales training and the name Dealer Synergy are synonymous. We are pioneers in the area of Internet sales training and ranked as a best-of-the-best trainer for Internet sales.
Email process
Dealer Synergy has a highly developed email process with a large library of specific email templates, each designed with a “call to action” for all stages of the engagement process, including emails designed to escalate the communication from email to phone call, to appointment, to selection and sale. Our process is also automated, so no more time is wasted sending emails, or worrying about spelling and grammar errors. We also teach the proper way to correspond with customers via email.
Phone Process
Dealer Synergy is an accomplished trainer of the phone sales process. We recognize that the phone is perhaps the greatest weapon a coordinator or salesperson has in their arsenal. We teach our clients the science and psychology of the phone call and most importantly, how to use the phone to set appointments and get referrals. Some of the areas covered include the science of communication, using the right words, effective listening, cadence, escalation, communication and decision making, psychology, behavioral types, overcoming call reluctance, and of course phone process.
Follow Up Process
Our follow up process has been described as relentless. The combination of daily automated emails, phone scripts and voicemails is designed to create customer contact. Remember if you’re not contacting your customer, someone else is! We load our follow up processes into your ILM or CRM and train your staff to execute it routinely, giving your dealership a crucial advantage over your competitors.
Dealer Synergy can evaluate your advertising, marketing and promotional expenses for return on investment to help you put your hard earned dollars where they will do the most for you. We can help you develop high ROI strategies to maximize your revenue.
Dealer Synergy staff are always there for you! Contact our analysts for your daily support needs, or speak to our technology specialists, trainers and managers. Dealer Synergy staff are available by telephone, email and instant messaging to answer your questions at all times.
Fixed Operations
Dealer Fixed Ops contributes only 9% to the revenue of a dealership, but 40% of the profit.
Maximize this valuable asset by having service coordinators schedule appointments for your service department. Dealer synergy has training and process for this side of the BDC too!
Unsold Showroom Sales
We all know how our sales staffs are about following up with unsold showroom traffic. The place for methodical and reliable follow is your BDC, not the sales floor. Dealer Synergy’s processes can recapture lost opportunities and make the most of your “lost” ups, and covert them into customers.
Integrate All Other Profit Centers
Lease end conversion, and Fleet sales are most effective coupled with the resources and scale of your BDC. Dealer Synergy can develop a custom program to integrate all of your profit centers into your BDC operations to drive sales and revenue to new heights.
CSI/SSI
Another area that can be optimized in the call center environment is CSI and SSI calls. Take advantage of your BDC to promote customer satisfaction and your surveys.
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