The Market is Down. It’s Time to Get Aggressive.
 I talk
to dealers every day, even (sadly) when I’m on vacation. The general
consensus is that the market is down and it’s time to cut costs.
Thankfully, cutting costs doesn’t necessarily mean cutting corners.
Despite how bad it is out there in the automotive industry, the online
marketing aspect of the industry is getting a well-deserved spotlight
shone on it. Dealers are being forced to take their tremendous
television, radio, and newspaper budgets and cut them while still
getting the same (or better) bang for the buck.
Economy is where
Internet marketing shines. As we develop new technologies to streamline
our efforts, automotive vendors are able to offer more exposure for
less money then they ever have before. Between websites, microsites,
landing pages, search engine optimization, pay per click marketing, and
automotive social media, it is easy for a dealer to have a complete
presence attacking the market exactly where their customers are waiting
for them: online.
[FULL STORY]
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Bill and Mary aren’t here right now . . .
 One
of the toughest parts of an Internet Coordinator or Internet Manager’s
job is getting the prospect on the phone! Seriously, this may truly be
the hardest part. Statistics show you will only reach between 11 to15
percent of people that you attempt to call. Think about this in a
different way. That means 85 to 89 percent of the attempts you make to
prospects will not get answered, or the prospect will not have time to
talk, or they bought elsewhere or changed their mind. The likeliest
scenario is that you will get their voicemail. That’s right; the
majority of the Internet Sales Professional’s job is leaving voice mail
messages and a lot of them.
[FULL STORY]
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Hiring Any Cyber Workers Lately?
I am not talking about Cyborg’s or the Borg from StarTrek. In the evolving world of deale rships,
you’re going to need “Cyber Workers.” As Joe Louis said, “You can run
but you can’t hide.” That means you might put off the inevitable but at
some point you have to face reality and spend part of your budget on
resources to maintain your dealership’s cyber presence. Today, most
dealerships have an Internet Sales Director or Manager, some have
Internet Coordinators or appointment setters, and still others have
Internet Sales Consultants and IT specialists. All these positions are
necessary, but rarely do I see a dealership with a “Cyber Worker.”
[FULL STORY]
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How Twitter Search is Changing the Face of Automotive SEO
 "Aren’t
you supposed to be going after Google? Why are you spending so much
effort on Twitter?" When I tell them that Twitter is the future of
search and the reason that Google has shown so much interest in buying
them, they normally laugh. "What, are people going to search for
‘What’s JD Rucker doing right now?’" With changes made yesterday to
Twitter search, it appears that CNET, Mashable, and
Techcrunch/Washington Post are finally starting to agree with me.
[FULL STORY]
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What is Video Search Engine Optimization?
 Viewership
of online videos has risen to enormous levels on the Internet.
Every company imaginable and millions of consumers are posting videos
everyday. Dealers are also using more videos to promote their
products and services. It's important to know there is a difference
between uploading videos and optimizing videos to gain maximum exposure
online to prospects in the market for a vehicle. Sean V. Bradley
provides some great information and tips on how to approach Video
Search Engine Optimization.
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